Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues or suppliers – throughout your lifecycle with them, including finding new customers, winning their business and providing support and additional services throughout the relationship.
From small, self-managed companies, to medium-sized organizations and leading international corporations, CRM (customer relationship management) and contact management are the proven way to focus on what matters in business and drive results.
These are some of the popular CRM Software Providers:
Salesforce
Salesforce is the innovative company behind the most popular cloud CRM platform that employees can access entirely over the Internet – there’s no infrastructure to buy, set up, or manage – you just log in and get to work. And now new Lightning Platform gives you the fastest, most complete way to put your customers at the center of everything you do.
Salesforce CRM can help you grow faster by giving you the tools to fill the sales pipeline through smarter marketing, improved sales productivity and efficiency, and retention capabilities. Salesforce customers report 27% increase in leads, 25% more closed deals, and 36% higher customer satisfaction.
Zoho CRM
Zoho is a cost effective Customer Relationship Management system for Indian & global MSMEs. Zoho CRM is cloud based CRM software for managing your sales, marketing & support in a single system.
Meet your customers, no matter the medium. Multichannel support in Zoho CRM lets you reach people on the phone, via live chat, email, through social media, and even in person. Use visitor tracking and email analytics to know what your customers are seeing, and find opportunities for engagement. Communicate, connect, and close the deal with Zoho CRM.